Meet the Team

SJ & CO was born from a simple truth: that most business owners are drowning in to-dos when they should be leading with strategy.
After years in engineering and operations, our founders saw how automation and streamlined workflows could completely transform how entrepreneurs work. Now, we help brands implement those same high-performing systems so they can reclaim their time and focus on impact.

meet THE FOUNDER & CEO

Hey, I'm Sheryl!

Hey, I’m Sheryl! — an Automation Expert & Online Business Manager (OBM) for coaches, service providers, and digital business owners ready to work smarter, not harder.

I know what it’s like to be stuck in the chaos of client work, inbox overload, endless follow-ups, and tech that just won’t behave. You didn’t start your business to be buried in admin — you started it for freedom, impact, and growth.

Over the past 12 years, I’ve helped 6- and 7-figure entrepreneurs automate their operations, optimize their client journey, and reclaim their time. My superpower? Translating chaos into clarity, with a system that just works — without compromising your brand’s personal touch.

meet the coo

Hey, I'm Joseph!

Hey, I’m Joseph! - a former mechanical engineer turned automation strategist, now helping businesses streamline and scale using GoHighLevel (GHL). After eight years in engineering, I’ve developed a deep understanding of systems, precision, and process optimization — skills that now drive how I build smart, efficient automations for growing brands.

Alongside my wife, who’s also my business partner, we run a GHL agency dedicated to helping entrepreneurs escape manual chaos and finally operate with flow. We know the biggest pain most business owners face: spending too much time on repetitive tasks that don’t move the needle. That’s where we come in — designing automated systems that capture leads, nurture relationships, and simplify operations. Our goal is simple: to help you reclaim your time, boost productivity, and grow your business without burning out.